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Web Design that Really Gets the Job Done

One of the best ways to show your potential customers that you're a polished professional is to have a well designed website. Before your visitors can even absorb any real information about your site, they'll take in the look and design and form an instant opinion based on that. To help you design your website effectively, and to correct any mistakes you might have made, we'll now look at some important principles that should be followed for designing a website. Usability is extremely important especially as it concerns what you do with the navigation design. Plan your navigation early in the design stages because it has to be properly blended in well with everything else. Your navigation shouldn't be confusing nor inconsistent, but rather should be in a flow. You want your navigation to be so easy to follow that a twelve year old would have no problem with it. When your navigation is crooked, your overall site's design tends to look broken, which doesn't give a good impression to your visitors. Your Content Should be Easy to Read: How your content appears will have a large impact on how many people take the time to read it and how many skip over it because it's not easy on the eyes. The way material is formatted can make a big difference, so be sure to organize everything properly. Too much unbroken text can be exhausting and off-putting, so use white space as much as possible to create a more open feeling. The more content you have on your site, the more important this is. The look and design of your content is actually just as important as the actual quality of the content, and will influence how long people stay on your site. Incorporate Different Domains: If you want to protect your brand and your presence, you should work to make sure that your website is easy to find so register different and alternative domain names with some different domain extensions. This step is to only prevent others from taking advantage of the free domain names and registering them. Although not directly related to your website's design, this step is to ensure that you don't lose any valuable visitors. All that is left to do is re-direct the domain names to your primary website, a step most bigger companies take to raise brand awareness and protection. For example, don't just limit yourself to the .com--you need the .org and .net as well so that you're covered in the three most popular extensions. This can also help you make sure that there isn't any domain extension competition in the search engines. Over time your site design is going to get better and will be more effective as you learn and make things better. However, focusing on the basic web design elements is where you should start off, so that your site doesn't lack anywhere. Web design isn't a complicated subject, but people make it so. In order to get everything you want: lots of visitors, high conversions, lots of repeat sales, a really strong brand, etc--then you need to make sure that you are building a super strong foundation.

Don't be the product, buy the product!